Innovative Strategies and Sustainable Practices in the Digital Era of Management and Marketing Vol 1

Volume 1 of this publication represents a significant outcome of the International Conference on Management and Marketing (ICMaM 2025), showcasing a curated selection of high‑quality chapters that reflect the depth, diversity, and relevance of the research presented during the event. Bringing together contributions from various disciplines, this volume highlights the evolving landscape of management and marketing in an era defined by digital transformation and sustainability imperatives.
The chapters compiled in Volume 1 span a wide range of contemporary themes, including leadership and organisational behaviour, human resource development, digital transformation, marketing analytics, consumer behaviour, sustainability, entrepreneurship, logistics, finance, and strategic management. This thematic breadth demonstrates the multidisciplinary character of modern organisational studies and underscores the importance of integrative perspectives in addressing today’s complex challenges. Through empirical insights, conceptual discussions, and innovative frameworks, Volume 1 provides readers with valuable knowledge that bridges academic discourse and practical application.
The development of this volume was made possible through the dedication of the conference committees, contributors, reviewers, and partnering institutions whose efforts ensured the quality and rigour of the selected chapters. It is hoped that Volume 1 will serve as an essential resource for researchers, students, practitioners, and industry leaders seeking to engage with emerging trends and evidence‑based perspectives in management and marketing.
May the ideas presented here inspire further scholarship, encourage innovation, and support the advancement of resilient and forward‑thinking organisational practices.